Hey there! 

I'm Kausalya

(Kaush) Ganesh.

A design researcher, digital strategist & design thinking enthusiast. Passionate about human-information interaction and understanding what makes people tick.
 

PROJECTS

SIMPLIFYING STAMP EVENT DISCOVERY

Students of UMD enjoy attending events hosted by STAMP. With over 3000 events happening every year, how do they discover the kind of events they want to attend?

REEL WOMEN FACING REAL BIAS

The inherent gender bias faced by women in Hollywood becomes even more apparent when the findings are presented using interactive data visualizations.

JANINEBOT: AI CHATBOT FOR GHOSTBUSTERS

The Real Ghostbusters are busy saving the city from paranormal entities. They need someone (or something) efficient to answer questions and book appointments... 

BEYOND
THE KITCHEN
TABLE

To motivate engagement and participation of children in the kitchen, a convivial solution was developed by involving the target audience in the design process.

FilterFace%20V4_edited.jpg
MAKING INVISIBLE ENTITIES VISIBLE

Using Constructivist Grounded Theory to examine the effect of working full-time with invisible chronic conditions like migraine and fibromyalgia in a two-phase study. 

CROWDSOURCED PARKING SOLUTIONS

A lean-UX driven approach to research, branding and designing a hack that
crowdsources data to help people understand parking restrictions in a city.

EXPERIENCE

Aug 2018 - 2020

GRADUATE ASSISTANT FOR PRODUCTION & COMMUNICATIONS

Adele H. Stamp Student Union,

University of Maryland

As a member of the STAMP Marketing & Design team, I provide production management support for communications campaigns that promote programs, events and other opportunities produced by STAMP.

June - Aug 2019

DESIGN RESEARCH INTERN

2015-2017

INDEPENDENT DIGITAL MARKETING STRATEGIST 

Duo Security, Austin TX

Created a framework for foundational design research of enterprise organizations. Helped facilitate design workshops that immersed stakeholders in evaluative research. Participated in Duo Hack Day to design a tabletop game that informs research data using game mechanics of Sushi Go Party. 

Chennai, India

Conducted digital revamp projects to improve the digital presence and increase the quality of inbound sales leads for brands. Executed experiential events that resulted in organic press coverage and online traffic.

 

2014-2015

MARKETING MANAGER

2012-2014

Evam Entertainment, Chennai

Used performing art methodologies to design brand engagement strategies.

Worked closely with corporate trainers & educators in the field of behavioral psychology to design soft skill courses.

PROFESSIONAL SERVICES ENGINEER

ONZE Technologies, Bangalore

Designed web applications & iframes

using Ruby on Rails, SQL, and Git.

Analyzed user behavior using form analytics and conducted market research to improve user experience on the official website.

July 2020 - Present

DESIGN RESEARCHER

Duo Security, Austin TX

I conduct design research as part of the Product Design team. I also support other initiatives that help our designers deliver high-quality user experiences. Through collaboration with various partners within engineering, design, and product management, my team ensures that our product development efforts are aligned with customer goals and needs. 

 
The design processes of some of my favorite projects are described below.
 

EDUCATION

BACHELOR OF TECHNOLOGY IN ELECTRICAL ENGINEERING
August 2008 - 2012 / SRM University, Chennai, India
CERTIFICATIONS
Enterprise Design Thinking Practitioner – IBM
Introduction to User Experience – University of Michigan – edX
Social & Behavioral Educational Research - CITI Program
HTML5 & CSS3 Fundamentals – The World Wide Web Consortium – edX
Introduction to Marketing – University of British Columbia – edX
Evernote Community Leader - Evernote Corporation
MASTER OF SCIENCE IN HUMAN-COMPUTER INTERACTION
August 2018 - 2020 / University of Maryland, College Park