Hey there!
I'm Kausalya
(Kaush) Ganesh.
A design researcher, digital strategist & design thinking enthusiast. Passionate about human-information interaction and understanding what makes people tick.
PROJECTS
SIMPLIFYING STAMP EVENT DISCOVERY
Students of UMD enjoy attending events hosted by STAMP. With over 3000 events happening every year, how do they discover the kind of events they want to attend?
REEL WOMEN FACING REAL BIAS
The inherent gender bias faced by women in Hollywood becomes even more apparent when the findings are presented using interactive data visualizations.
JANINEBOT: AI CHATBOT FOR GHOSTBUSTERS
The Real Ghostbusters are busy saving the city from paranormal entities. They need someone (or something) efficient to answer questions and book appointments...
BEYOND
THE KITCHEN
TABLE
To motivate engagement and participation of children in the kitchen, a convivial solution was developed by involving the target audience in the design process.
MAKING INVISIBLE ENTITIES VISIBLE
Using Constructivist Grounded Theory to examine the effect of working full-time with invisible chronic conditions like migraine and fibromyalgia in a two-phase study.
CROWDSOURCED PARKING SOLUTIONS
A lean-UX driven approach to research, branding and designing a hack that
crowdsources data to help people understand parking restrictions in a city.
EXPERIENCE
Aug 2018 - 2020
GRADUATE ASSISTANT FOR PRODUCTION & COMMUNICATIONS
Adele H. Stamp Student Union,
University of Maryland
As a member of the STAMP Marketing & Design team, I provide production management support for communications campaigns that promote programs, events and other opportunities produced by STAMP.
June - Aug 2019
DESIGN RESEARCH INTERN
2015-2017
INDEPENDENT DIGITAL MARKETING STRATEGIST
Duo Security, Austin TX
Created a framework for foundational design research of enterprise organizations. Helped facilitate design workshops that immersed stakeholders in evaluative research. Participated in Duo Hack Day to design a tabletop game that informs research data using game mechanics of Sushi Go Party.
Chennai, India
Conducted digital revamp projects to improve the digital presence and increase the quality of inbound sales leads for brands. Executed experiential events that resulted in organic press coverage and online traffic.
2014-2015
MARKETING MANAGER
2012-2014
Evam Entertainment, Chennai
Used performing art methodologies to design brand engagement strategies.
Worked closely with corporate trainers & educators in the field of behavioral psychology to design soft skill courses.
PROFESSIONAL SERVICES ENGINEER
ONZE Technologies, Bangalore
Designed web applications & iframes
using Ruby on Rails, SQL, and Git.
Analyzed user behavior using form analytics and conducted market research to improve user experience on the official website.
July 2020 - Present
DESIGN RESEARCHER
Duo Security, Austin TX
Leading design research projects that are generative, qualitative, and facilitate the inclusive design of security products. I also support other initiatives that help our designers deliver high-quality user experiences. Through collaboration with various partners within engineering, design, and product management, my team ensures that our product development efforts are aligned with customer goals and needs.
The design processes of some of my favorite projects are described below.
